On 21st of February took place the PlayBook meeting. During the the previous week, time went into brainstorming and preparing the PlayBook document. The PlayBook document is a great exercise to start thinking about the key factors to success: What is the need? What customer problem are we trying to solve? How will we solve the problem/satisfy customer needs? What are the benefits? What are the competitors?
We had an interesting discussion that helped us focused and understand what is the target and why, and which could be the direction to follow. Another excellent chance to brainstorm together the team and our facilitator Ohad and Baerberg CEO, Vesa-Matti.
Below our version of NABC (Need- Approach- Benefits- Competitors) model canvas.
Busy Bees 🙂